Lusha Pricing 2026: Plans, Credits and Best Alternatives

Lusha pricing, as of October 2026, starts with a permanent Free plan of 40 credits a month, then three self-serve plans: Starter at $49.90 a month for 400 credits, Pro from $69.90 a month for 600 credits, and Premium from $399.90 a month for 3,400 credits, with cheaper yearly billing. An email costs 1 credit and a phone number costs 5. Lookups that find nothing cost nothing.

Below you'll find each plan, how Lusha credits work, what happens to unused credits, a worked cost example, and six Lusha alternatives with their own verified prices.

A note on sources. Lusha's pricing page uses an interactive credit slider, so plan names, credit costs and rollover rules here come from Lusha's own pricing page, FAQ and help docs. Dollar prices come from Emelia's October 2026 check, cross-checked against Zeliq's July 2026 review. Lusha runs yearly promotions, so check the vendor's pricing page before you buy.

Lusha pricing plans in 2026

Prices are in US dollars, for the whole account, before tax.

Free

• Price: $0, permanent, no card
• Credits: 40 a month
• Seats: 1
• Rollover: none, credits reset each month

Starter

• Monthly billing: $49.90 a month
• Yearly billing: $37.45 a month ($449.10 a year) per Emelia's October check
• Credits: 400 a month
• Seats: 1

Pro

• Monthly billing: from $69.90 a month at 600 credits, rising with the slider up to $362.40 at 3,200 credits
• Yearly billing: from $52.45 a month at the first step per Emelia (Zeliq saw a lower promo price in July)
• Seats: 2 included, expandable to 10

Premium

• Monthly billing: from $399.90 a month at 3,400 credits, up to $977.40 at 10,000 credits
• Yearly billing: from $299.95 a month at the first step per Emelia
• Seats: 5 included, expandable to 25

Scale

A custom yearly agreement with custom credits, seats and terms, through Lusha's sales team. Lusha's help docs say per-user credit limits are available on new Premium and Scale plans.

How Lusha credits work

According to Lusha's own FAQ and help docs, as of October 2026:

• Verified email: 1 credit
• Phone number: 5 credits
• Email and phone together: up to 6 credits
• Company information: 1 credit to reveal, per Lusha's FAQ (its help docs say viewing company info in search is free)
• Re-viewing a contact you already revealed: free
• Searching and filtering: free
• No match: "a lookup that finds no match costs nothing"
• Data Waterfall (Pro and above): when Lusha has no match, it can check extra sources at 2 credits for an email and 8 for a phone, charged only on a confirmed match

Lusha's FAQ says credits are "one shared balance across the account."

The main thing to notice is the 5 to 1 ratio. If your team mostly wants phone numbers, your credits go five times faster than the plan headline suggests. A 600-credit Pro plan is 600 emails, or 120 phone numbers, or a mix.

What happens to unused Lusha credits

This is where plans differ, so read it before you choose billing.

• Monthly plans: unused credits roll over and can build up to twice your monthly limit, as long as you stay subscribed. Lusha's help docs list this for Pro, Premium and Scale. Starter isn't listed, so confirm with Lusha if it matters to you.
• Yearly plans: all credits are issued up front and unused credits reset at the end of the yearly term.
• Free plan: no rollover.
• If you cancel or don't renew: unused credits are forfeited.

So yearly billing is cheaper per month, but you carry the risk of credits you don't use by renewal day.

A worked example: 2 reps on Lusha Pro

Say two reps share a Pro plan on monthly billing and each month they reveal 300 emails and 60 phone numbers.

• Emails: 300 x 1 credit = 300 credits
• Phones: 60 x 5 credits = 300 credits
• Total: 600 credits, exactly the entry Pro step
• Cost: $69.90 a month, or $838.80 a year
• Effective cost: about $0.12 per email and about $0.58 per phone number

If they need 120 phone numbers instead, that's 900 credits and they move up the slider. Lusha doesn't publish every slider step outside the page itself, so check the slider for that price.

For Indian buyers, two more things apply. Lusha lists its prices in US dollars, so your bank may add a forex fee, and GST-registered businesses generally pay 18% GST under reverse charge on imported services. Check with your CA. For a full method, see how to calculate the real cost of a sales prospecting tool.

What Lusha does well

Lusha is easy to start with. The Free plan is permanent, the browser extension works where reps already spend their time, and a no-match lookup costs nothing. Phone numbers use 5 credits, fewer than on several rivals. If you need a quick, simple tool for a few reps who reveal plenty of phone numbers, Lusha is a reasonable choice.

The best Lusha alternatives in 2026

People usually look for a Lusha alternative for one of three reasons. They want to pay less per usable contact, they want more than contact data (like sequences), or they want simpler billing. Here are six, with prices as of October 2026 and a "best for" line on each.

1. prospiq

A verified email finder and phone enrichment tool built in India. It doesn't send emails or offer intent data, so it's narrower than Apollo or Snov.io.

• Price: Free plan with 20 credits once, no card. Starter $29 a month ($23 yearly) for 500 credits. Growth $59 ($47 yearly) for 1,500 credits. Pro $99 ($79 yearly) for 3,500 credits. In India, Starter is Rs 2,399 a month and Growth Rs 4,799, excluding 18% GST.
• Charging: 1 credit per verified work email, 10 per phone number, nothing when nothing is found. Every email is checked with the mail server before you're charged. If a verified email still bounces, email support@prospiq.net with the bounced addresses within 30 days and the credits are put back in your account.
• Unused credits: on paid plans they roll over for one month, up to one month's worth.
• Best for: teams that only need verified contact details, want INR billing, and want to pay only for what's found.

Phones use 10 credits on prospiq against 5 on Lusha, but prospiq credits cost much less. A phone works out to about $0.39 on prospiq's Growth plan, against about $0.58 on Lusha's entry Pro step. And on prospiq you never pay for a lookup that isn't verified or found. For the full breakdown, read prospiq vs Lusha. We also compare prospiq with Hunter and Kaspr.

Try prospiq free with 20 credits →

2. Apollo.io

• Price: Free plan with 900 credits per seat a year, then Basic at $49 per user per month billed yearly, Professional at $79 and Organization at $119 (3-user minimum), per Apollo. Monthly billing is higher, about $65 for Basic and $99 for Professional, and Organization is yearly only, per Emelia.
• Credits: about 30,000 per seat a year on Basic. Unused credits expire each billing cycle.
• Best for: teams that want a database, sequences and a dialer in one platform and will use all of it.

3. Hunter

• Price: Free with 50 credits a month. Starter $49 a month, or $34 a month billed yearly, for 2,000 credits a month. Growth $149, or $104 yearly, for 10,000 credits (Hunter pricing).
• Charging: if Hunter can't find an email, it's free. Plans include unlimited team members.
• Best for: email-only prospecting at volume, especially finding emails by company domain.

4. Kaspr

• Price: Free with 15 B2B email, 5 phone and 5 direct email credits a month. Starter is listed at $49 to $65 per user per month depending on billing, with unlimited B2B email credits and 100 phone credits a month. Business is $79 to $99 per user with 200 phone credits (Kaspr pricing).
• Best for: reps who prospect inside LinkedIn and want a fixed number of phone reveals each month.

5. Snov.io

• Price: free trial with 50 credits. Starter $39 a month for 1,000 credits and 5,000 email recipients. Pro S $99 for 5,000 credits. Yearly plans save 25% (Snov.io pricing).
• Charging: each email verification and each prospect costs 1 credit. Unused credits expire every 30 days unless you're on a yearly plan or have plan renewal enabled.
• Best for: small teams that want to find emails and send cold email campaigns from one tool.

6. RocketReach

• Price: yearly plans from $229 a year for Essentials (email only), $619 for Pro (email and phone) and $1,379 for Ultimate, per Emelia's August 2026 check. Other trackers report different yearly and monthly prices, so check the vendor's pricing page.
• Best for: individuals who want a large lookup allowance on a single yearly seat.

How to choose

• Pick prospiq if you want verified contacts, INR billing and no charge for misses.
• Stay with Lusha if your reps like the extension, reveal lots of phone numbers and are on monthly billing so credits roll over.
• Pick Apollo if you want a full platform with sequences and a dialer.
• Pick Hunter or Snov.io if you're email-only, or want sending built in.

Whatever you test, use real names from your target list and respect opt-outs. Anyone can ask to be excluded from our data at prospiq.net/opt-out. If you want to try it, prospiq's Free plan gives you 20 credits, enough for 20 verified emails, with no card needed. Plans are on the pricing page. Try prospiq free →

FAQ

How much does Lusha cost per month?

As of October 2026, Lusha's Free plan is $0 with 40 credits a month. Starter is $49.90 a month for 400 credits, Pro starts at $69.90 for 600 credits and Premium at $399.90 for 3,400 credits on monthly billing. Yearly billing is cheaper per month, and Scale is custom.

How many credits does a phone number cost on Lusha?

A phone number costs 5 credits and a verified email costs 1 credit. Revealing both on one contact costs up to 6 credits. With Data Waterfall on Pro and above, a phone found through extra sources costs 8 credits, charged only on a confirmed match.

Do Lusha credits roll over?

On monthly Pro, Premium and Scale plans, unused credits roll over up to twice your monthly limit while you stay subscribed. On yearly plans, credits are issued up front and unused ones reset at the end of the term. Free plan credits don't roll over.

Does Lusha charge if it doesn't find a contact?

No. Lusha's FAQ says a lookup that finds no match costs nothing. Re-viewing a contact you've already revealed is also free.

What is the cheapest Lusha alternative?

It depends on what you reveal. For email-only work, Hunter and Snov.io offer more credits per dollar at entry level. For mixed email and phone lookups paid in rupees, compare tools that bill in INR and charge only when a contact is found. Work out your cost per email and per phone number on your real monthly volume.

Is Lusha GDPR and DPDP compliant?

Each vendor publishes its own compliance statements, so read them on the vendor's site. Whatever tool you use, contact people with a legitimate reason, honour opt-out requests, and check with a lawyer about how India's DPDP Act and GDPR apply to your outreach.